Why is SEO Important?

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Imagine you posted online a picture of your family dog. A human might describe it as “a black, medium-sized dog, looks like a Lab, playing fetch in the park.” On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide clues that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.

Understanding both the abilities and limitations of search engines allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to search engines.

Fortunately at LEAP Marketing & Brand Development, this is what we do! We understand the ever changing landscape of SEO, evolving in tune with search engines.

If you think your website could do with a little TLC to bring it up to scratch, then don’t hesitate to give us a call. We work closely with SME’s in and around Maidstone, Kent.

Call us today on 01622 859 295 or pop an email over to [email protected], let’s get together and see how we can help bring your small or medium business’ online presence up to compete with the big dogs.

Courtesy of Moz©

Written by Luke
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